Ah, the Swiss, the land of cheese, watches, and the famous K Swiss brand. Whether you’re an avid shoe collector, a sucker for stylish sneakers, or just in the market for a reliable pair of shoes, you’ve probably heard of K Swiss. But when did K Swiss come out? Let’s find out!
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The Early Years of K Swiss
K Swiss dates back all the way to 1966, when two tennis players, brothers Art and Ernie Brunner, decided to create their own shoe company. It was a risky move, as the tennis shoe industry was still relatively young. But, their gamble paid off. K Swiss quickly developed a reputation for reliable shoes; they’re especially known for their very thick soles and cavities-filled leather. These design elements developed by the Brunner brothers over the years, helped millions of tennis players have a comfortable experience on the court.
Over the years, K Swiss developed other designs and sneaker lines, and in 2004, it was purchased by South Korean footwear giant E-Land. K Swiss now offers sneakers for men, women, and children in a variety of genres—from running to active lifestyle—all over the world.
The Iconic Symbols
K Swiss was among the first to popularize the two-tone stripes on the side of their shoes. Sweatbands reminiscent of tennis whites weren’t enough—the Brunner brothers wanted more and brandished their shoes with their signature logo, the clean, white K-Swiss stripes.
Celebrity Endorsement
In the early 2000s, K Swiss was popularized and promoted by celebrity athletes, most notably NBA star Gilbert Arenas. An endorsement deal with the three-time NBA All-Star put K Swiss products at the forefront of the public eye through television appearances and commercial endorsements.
K Swiss Today
While K Swiss is still a popular and reliable sneaker brand, it’s come a long way since it first dropped in 1966. K Swiss now produces a variety of shoes, with sneakers and cleats targeting those from all walks of life. With modern designs and updated technology, K Swiss continues to be a top choice for athletes and those who just want fashionable shoes.
So, when did K Swiss come out? We now know that it was first introduced in 1966, and since then it has become a staple in the sneaker industry. K Swiss has a rich history, with iconic designs, celebrity endorsements, and innovative technology. If you’re looking for a reliable pair of shoes, you can never go wrong with K Swiss!
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