Are you curious to know who owns Swiss Miss? The iconic company has been around since 1967 and is famed for producing chocolate and cocoa-based beverages. Well, the answer might be surprising to you. With a strong presence in both the United States and around the world, Swiss Miss has a complicated and quite unique ownership structure.
The Story Behind Swiss Miss
In 1967, the Campbell Soup Company acquired the Switzerland-based company that had been producing the popular Swiss Miss line since its launch in the mid-1950s. The Campbell Soup Company immediately launched a new version of the classic hot cocoa which contained an improved flavor and was now fortified with calcium and vitamins. This line was popularized in the United States and remains a favorite for many to this day.
Who Currently Owns Swiss Miss?
In 2018, the Campbell Soup Company sold the Swiss Miss line to Conagra Brands. Conagra Brands is a food conglomerate which also owns such well-known food lines as Healthy Choice, Birds Eye, and Marie Callender’s frozen dinners.
The sale of the Swiss Miss brand to Conagra Brands led to the expansion of the Swiss Miss line. Since the acquisition, the company has added a wide variety of flavors to the line, such as White Chocolate with Marshmallows, Sweet and Creamy Chocolate, and Salted Caramel flavors. Swiss Miss has also added sugar-free varieties of the drink and a line of K-Cup pods that can be used in household coffee machines.
In addition, Swiss Miss also added a “Swift” line which contains 4% cocoa powder, giving it a more intense cocoa flavor. Whether you are looking for a satisfying cup of hot cocoa, an on-the-go instant pouch of delicious cocoa, or a sugar-free creamer for your favorite coffee, Swiss Miss has you covered. Truly, if chocolate is your thing, Swiss Miss is the company that got it right.
So, there you have it – the amazing story of who owns Swiss Miss! You can be sure that Conagra Brands has taken the brand to a whole new level and their commitment to quality, flavor and variety is evident in all their products. Now, the next time you want to enjoy a cup of deliciously steaming Swiss Miss cocoa, you will have a little bit of the story behind your purchase!