Who said Swiss watches lack humor? Not us for sure! Specialized in traditional and modern watch manufacturing, Swiss watch brand Armand Nicolet offers the highest quality and most interesting timepieces and features a delightful philosophy.
Contents
The History of Armand Nicolet
From Father to Son
It all began in Tramelan, a small Swiss village, when master watchmaker Armand Nicolet founded his own watchmaking firm in 1830. For over 180 years, the family business has passed from generation to generation and is currently headed by the seventh generation of the family, Carole Nicolet. From here, the company’s uncompromising commitment to quality, excellent craftsmanship, and application of the best contemporary technical solutions in watchmaking has been reflected in its impeccable timepieces.
The Quality and Services of Armand Nicolet
The company manufactures traditional watches with modern standards that respect the evolution of the industry and the brand’s ethical commitment to fine watchmaking. The pieces of this Swiss watch brand are reinforced and certified by the Swiss Made label, guaranteeing the necessary precision and impeccable quality control for each piece.
Moreover, the services that the company offers their customers are unquestionable. From their website you can have access to their qualified customer service and use the Build-Your-Own-Watch module so you can get the watch of your dreams.
The Philosophy
The brand’s philosophy is to show its appreciation for tradition and innovation combined, as only both of them can shape the perfect watch.
The Models
MTS
The MTS is a two hand watch, with 23 complications and its own app that allows the user to check the performance and accuracy of their watch.
MTT
The MTT is a model of watch with mechanical movement, that is the least demanding in the range of the firm’s watches and its case and dial are manufactured with the highest quality materials, for durability and reliability.
Trilogy
The Trilogy watch is one of the brand’s main models. It is characterized by having three distinct arms on its face which, when viewed in succession, make an imaginary hourglass shape with its central face. The watch is proposed in 41-millimeter or 45-millimeter cases, both of which are available with movement ATP 20, handwinding or YM20, self-winding.
Continuity
The Continuity replaces the Trilogy in a sense. Its design is different enough and distinguished by a more symmetrical silhouette and minimalist style. Built with the same YM20 movement of its predecessor, it includes a 38-millimeter case with a thickness of only 7.7 millimeters and power-reserve indicator. This watch stands out for its modern and simple style, perfect for any occasion.
In conclusion, Swiss watch brand Armand Nicolet offers a range of models recognized for their high quality and impeccable craftsmanship, as well as equipping them with all the necessary guarantees and services. The main feature of this brand, apart its first-level technology, is its ability to blend tradition and modernity, a combination that leads to quality timepieces.
Armand Nicolet is a Swiss luxury watch manufacturer located in Tramelan, a mountain village in the Bernese Jura. Its history dates back to its foundation in 1875.
Armand Nicolet, the son of a watchmaker, set up his own Atelier d’Horlogerie in 1875, having successfully completed an excellent apprenticeship.
By 1902, the Atelier was producing pocket watches with grand complications, such as a piece that was made up of a guilloché rose gold case, enamel dial, monopusher chronograph, complete calendar (date, day, month and moonphase indication), repeating hours, quarter hours and minutes. Examples of these historically significant pieces can be seen in the Armand Nicolet museum situated in Tramelan.
Armand Nicolet died in 1939 and his son, Willy Nicolet, took control of the company. Under Willy’s control, Armand Nicolet was developed into the largest T1 watchmaker, whose decorated, finely set and assembled mechanical movement components produced finished movements in the region.
During the 1970s and 1980s, the entire Swiss watch industry fell into difficult times, due to the influx of quartz timekeeping, a time known as the quartz crisis. Throughout these years, many storied Swiss watchmakers closed their doors, and the industry dramatically reduced in size, due to its reliance on mechanical movements and its slow adoption of quartz technology. Armand Nicolet did not fold during these difficult times, and held the doors open by working with some of the most important companies in the industry, thanks to the reputation they had created as an excellent watchmaker. However, they were left with a large stock of mechanical movements and no one to assemble them for.
In 1987, Willy met Rolando Braga, an Italian watch enthusiast working in the watchmaking industry, and this began a new direction for Armand Nicolet.
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