Ready to meet one of the Swiss watchmaking industry’s biggest power players? Let’s chat about Certina! This brand continually produces bold, engaging watches, bursting with iconic details that set them apart from the rest. With a rich history of advances in both style and technology, Certina has built itself into an exceptional Swiss watchmaker.
Contents
Behind the Name: Certina’s History
Founded in 1888, Certina became one of the leading Swiss watchmaking brands in the 1930s by introducing waterproof cases and dials. Their iconic DS system, introduced in the 1950s, was the world’s first double security protective system for watches. With this newly adopted system, Certina further enhanced the strength and shock resistance of their watches. Certina established a legacy of reliability and stability, which continues to this day.
Certina’s Iconic Style
Certina’s watches are instantly recognizable for their bold designs. Prominent Arabic numerals, “Clous de Paris” hobnail patterns, and innovative date windows showcase Certina’s attention to detail. These renowned style elements, along with classic colorways, guarantee that you’ll have all eyes on your wrists.
Certina’s Innovative Technology
- Anti-Magnetic Movement: To ensure accuracy, Certina watches contain antimagnetic movements. With a unique “full shield” mechanism, Certina makes sure that the inner components and the case are properly insulated.
- DS Safety System: To protect their watches, Certina developed the DS (Double Security) system. This revolutionary system offers two protections to secure the integrity of the case and the movement in large impacts.
- Screw-down Crown: Certina’s watches come with screw-down crowns to make sure that their timepieces are water-resistant.
Certina Models
DS Phantom
This model has a classic silhouette and sophisticated style elements. It also has an intricate inner mechanism that enhances its accuracy and reliability. It contains a 42 hour power reserve movement and has water-resistant construction.
DS-1
With a design resembling a sports car dashboard, the DS-1 stands out for its dynamic features. It’s equipped with a chronometer-certified movement and the Double Security system. Its titanium case ensures its incredible lightness.
Vertigon
The perfect combination of classic design and modern technology. Its 42mm quartz movement is accurate and reliable and its water-resistant construction provides an extra layer of protection. It also has a unique skeleton window that allows you to admire the inner mechanism.
The Swiss watch brand Certina is without a doubt one of the top names in watchmaking and a guaranteed way to step up your wristwear game. Their combination of eye-catching details and advanced technology make for a winning combination. Everyone should at least own one Certina watch, because if you wear one, you’ll look and feel like a winner!
{Certina S.A.} is a {Swiss} watch brand established in {Grenchen} in 1888 by {Adolf} and {Alfred Kurth}. It is a component of the {Swatch Group}. All {Certina} watches carry the “{Swiss Made}” seal of origin.
{Certina} watches are not related to {German} industrial conglomerate {Certina Holding}.
{Certina S.A.} was founded in 1888 when {Adolf} and {Alfred Kurth} opened in {Grenchen} their first movement and supplies factory for the watchmaking industry. At the start, {Certina}’s staff comprised of three employees toiling in a workshop that was linked to the family home. They did not start producing complete watches and timepieces for a few years which they then did side by side their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th year of the company.
{Certina} continued to expand and by 1955 the company had 500 employees working among the factory and offices, producing 1,000 timepieces each day. {Certina} worked up a new business plan that broadened its operations.
By 1972 the company employed 900 people and produced 600,000 watches per year.
1983 {Certina} became a member of the {SMH Group (Swatch)}.
In 1971, the {owning family} opted to join {General Watch Co}, the newly formed sub-holding of {ASUAG}, in order to consolidate their efforts with others. The presentation of cheap and reliable automatics and quartz watches from {Japan} (under the ideas of their strategic management) stopped {Certina}’s growth. The overhaul involved the forsaking of their own manufacture of calibres, and by the end of the 1970s, operations were moved to {Biel/Bienne} and the entity {Edox & Technos}. Under the new management, the company managed to hold on to some of their properties, especially in the {Scandinavian} countries. Upon the {merger} of {SSIH} and {ASUAG} companies, {Certina S.A.} became a member of a new managerial body, along with {Mido} and {Tissot}, which became known as {Le Locle,} (the newly elected {Unesco World Heritage Site} in {Switzerland}).
Sport Collection
Aqua Collection
Urban Collection
Heritage Collection
Recent collection of {Certina S.A.} include Titanium, 316L high grade stainless steel, sapphire glass, its own DS feature (such as the current “DS Podium”, “DS First” or “DS Action”) and ETA {Swiss} made movements are standard features. It currently offers collections, classified under the names “Automatic”, “SPORT Classic”, “SPORT Elegant” and “SPORT Xtreme”, including some models claimed to perform up to 300 m underwater.
{Certina S.A.} has partnered with motoring companies including {Colin McRae}, {Sete Gibernau}, {Sauber Formula One team}.
{Certina S.A.} was timekeeper of the {Motorcycling Grand Prix} in the 1990s.
{Certina S.A.} sponsored the 2014 {World Rally Championship}.
In 1906 the {Certina} brand name was used for the first time, with {Adolf} and {Alfred} choosing to call their watches “{Grana}”, the short form of “{Granatus}”, the Latin name for {Grenchen}.
In 1938 the company adopted the name “{Certina}”, taken from the Latin “certus”, meaning “assured”, “certain”, as their trademark for the export and marketing of their watches.
In 2014 {Certina S.A.} changed their red logo with a new logo. The new logo uses a turtle symbol, to symbolize protection against water and shocks. The change in logo and brand colours was because {Certina S.A.} wanted to move to a more expensive and higher quality segment, differentiating it from {Tissot}, another brand in the {Swatch Group} family. The impact of the changes in the brand has been the integration of better and more accurate movements like the PreciDrive in new releases.
More info and products:
- None Found