Who wouldn’t want their wrist to be graced by a Swiss watch that won’t only provide them with reliability and accuracy, but will also catch the eyes of many admirers? Introducing Eterna – an iconic Swiss watchmaking company that has been around for over 150 years and is renowned for its unique view of time and quality of craftsmanship.
A Brief History on Swiss Brand Eterna
The origins of Eterna can be traced back to 1856, when two visionary watchmakers, Josef Girard and Urs Schild, founded their own factory in Grenchen, Switzerland. Through their innovative design and use of materials such as stainless steel, rubber, and synthetic sapphires, they revolutionized the entire Swiss watch industry. These two entrepreneurs continued to pursue excellence and their successors pushed the boundaries of precision and design since the company started. Today, Eterna has become one of the most respected and renowned manufacturers of Swiss watches, and their signature features – such as the flat resilient balance spring, the multi-spiral system, and the Automatic cal. 39.
Eterna, The Innovative Swiss Watchmaker
Eterna watches are not only renowned for their incredibly precise quartz movements, but also for their captivating design. Each Eterna watch is designed to reflect the brand’s relentless pursuit of excellence and attention to detail. From the intricate guilloché-forged dials to the intricate sapphire and gold-plated bezels, each Eterna timepiece is unique and represents the pinnacle of Swiss watchmaking. In addition to quality, Eterna has always been committed to innovation, and its watches have featured several highly advanced features such as the ‘infinite caliber’ and ‘mirror-image’ systems.
Eterna, Timeless Timepieces
The Eterna watch collection includes many iconic models such as the ‘Kontiki’ and the ‘Office’ models. Both models are perfect for those looking for a timeless watch that pairs classic Swiss design with advanced features. The Kontiki model features an ‘infinite caliber’ that ensures that the precision and accuracy of the watch remain consistent over time. The ‘Office’ model, on the other hand, features both a stylish chronograph and a modern ‘mirror-image’ system that prevents the hands from overlapping.
Eterna watches also come in a range of different styles and sizes to suit everyone’s needs. From classic timepieces to sportier models with a striking design, there is truly something for everyone. And with its commitment to quality and innovation, one could be sure that a Eterna watch is a timepiece that will last for generations to come.
Eterna watches are truly a testament to Swiss watchmaking excellence and craftsmanship, making them an ideal choice for those who value both classic design and modern precision. With its eye-catching design, precision and accuracy, and commitment to innovation, a Eterna timepiece is sure to make a lasting impression on all who wear it.
Eterna is a Swiss luxury watch enterprise founded in Grenchen, Canton Solothurn, on 7 November 1856 by Josef Girard and Urs Schild. The company has been now owned by the Hong Kong-based Citychamp Watch & Jewellery Group Limited, an investment holding firm previously known as China Haidian Holdings.
On 7 November 1856, Dr. Joseph Girard and Urs Schild, a 28-year-old school teacher, founded the ébauche factory “Dr. Girard & Schild“. Eight years later the enterprise outlined the mutual rights and responsibilities of employees and employers in writing. Urs Schild turned into a National Councilor in 1882. Six years later, he passed away at the age of 58. After the death of Urs Schild, his son Max took over the company and soon haded a business trip to the United States. He came back to introduce machinery to the craftsmen. Max Schild was ahead of his time and his ideas were unpopular. Discouraged, he left the company and passed power over to his brother Theodore, with whom Eterna stepped into a prosperous 20th century.
In the 1900s, wristwatches were just starting to become fashionable. Schild Fréres, as the company was then known, began to produce ladies’ wristwatches adapted from small pocket watches. In 1905, the company changed its name to Eterna. The company continued to be at the pioneering edge of watch development, and in 1908 it patented the first alarm wristwatch. The watch went into production in 1914 and was introduced at the Swiss National Exhibition in Bern that year.
By 1932, Eterna had established a subsidiary company, ETA SA, to make movements for itself and other Swiss watch companies. This same year, Theodore retired and handed the control of the company to his nephew Rudolf Schild. Theodore stayed on the board of directors after retirement until his death in 1950.
Eterna brought about many innovations in their history: the smallest production wristwatch with a Baguette movement in 1930, an eight-day alarm watch in the 1930s and their first automatic watch in 1938.
In 1948, Eterna advanced self-winding watch technology with the development of the Eterna-matic automatic movement. The use of five strategically placed ball bearings made the movement very efficient and significantly reduced friction and resistance on the oscillating weight that wound the mainspring. This reduced the wear and tear on internal parts, increasing the watch’s accuracy and useful life. The new watch grew popular, and is probably the most famous Eterna watch and may be one of Eterna’s greatest designs. Its popularity was such that in 1948 Eterna adopted the image of five balls as its corporate logo.
After 1982, Eterna was sold several times. By 1995, it was owned by FAP Beteiligungs GmbH. In 1999, Eterna made a range of watches marketed under the Porsche Design label. Porsche Design sold Eterna to International Volant Ltd, a subsidiary of China Haidian on 30 June 2012. China Haidian was renamed Citychamp Watch & Jewellery Group Limited in 2014.
In the 2000s Eterna resumed manufacturing watches and creating the Calibre 6036 in 2004. The ultra-thin automatic 3030 was produced for the 150th anniversary in 2006. In 2009, a half-century after the Eterna-Matic, the “Spherodrive” once again underscored the significance of tiny ball-bearings in mechanical watchmaking. The company remains engaged in wristwatch design.
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