Nivada has been crafting watches in Switzerland since St. Moritz first created the joy of skiing. This watchmaker’s pedigree and expertise has been established for over 65 years, making them an important contributor to the history of Swiss watchmaking. Known for their combination of traditional technology and modern design, they are even more popular today than when they first began.
The History and Characteristics of Nivada Swiss Watches
Generations of expertise
Nivada has a long and proud history of watchmaking and craftsmanship. Established in 1946 in Grenchen, Switzerland, they first made their name as a watchmaker for the alpine ski world. Their swift, responsive precision watches remain sought-after and have gained an iconic status within the industry.
A timeless style
Their modern and classic designs have been generated from their deep roots in the Swiss alpine scene; with a focus on functionality and precision, the Nivada watches have injected this style into their more contemporary offerings. With the perfect blend of past and present, they have become an important part of the story of Swiss watchmaking.
Nivada has also become known for their innovative technology, and this has enabled them to remain at the forefront of Swiss watchmaking. Features like diagnostic accuracy and water-resistance technology ensure their watches hold up well and are reliable. This, combined with their classic design, adds a uniqueness and style that is instantly recognizable.
Popular Watch Models
Adventic Chronograph Watch
This impressive chronograph watch radiates class and sophistication. Featuring a polished stainless steel case, chronograph dial, three sub-dials and a self-winding automatic movement, it certainly has a lot to offer. The chronograph dial is highly legible and has a 30-minute, 12-hour and 60-second counter. It also has a date indicator and is water-resistant up to 50 metres, making it ideal for those who live an active lifestyle.
Morgan Automatic Watch
This elegant watch from Nivada’s Morgan collection is perfect for those who appreciate classic design. Featuring a 32-jewel automatic movement, this watch has a luminous hands and markers set against a deep black dial. The 41mm stainless steel case is complemented by a brown genuine leather strap. The watch is water-resistant up to 100 metres, so you can take it with you on your next adventure.
Nivada has a long-standing tradition of creating iconic, precision timepieces that have a timeless style and innovation. The Swiss watchmaker’s dedication to excellent craftsmanship and quality is evident in their range of classic, modern and functional watches. With a range of models designed for both everyday wear and special occasions, Nivada watches are the perfect addition to any watch collection. Whether you’re looking for a chronograph or an elegant dress watch, Nivada has a watch for every occasion.
Nivada is a Swiss watch manufacturing company, founded in the town of Grenchen, Switzerland in 1879 by Jacob Schneider. The company gained attention after World War II, producing a series of remarkable watches before succumbing to the Quartz crisis.
In 1926, Nivada was operational in Grenchen as Wüllimann Schneider Nivada S.A. The company relied on proven movements from ETA and Phénix S.A., as was typical at the time, and the company was known for top-notch mass-produced watches. Nivada celebrated its 100th anniversary in 1979, at which time it was run by Max Schneider, the son of the founder, who took over the business in 1976.
Nivada was prevented from using its name during the 1960s and 1970s due to its phonetic similarity with Movado, so the products were labeled “Nivada Grenchen”. In the United States, Croton (formed in 1878 in Italy, later headquartered in New Jersey) became a U.S. distributor for Nivada products, so many were sold under the “Croton Nivada”, “Croton Nivada Grenchen”, and simply “Croton” names, avoiding the issues with the similarity to the Movado name.
The Nivada brand was also used in South Korea by the Kim Suk Keun Watch Company from 1985 through the 2000s but appears to be defunct now.
As of 2022, Nivada is still incorporated in Grenchen, Switzerland and the brand continues in some markets, notably in Mexico.
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