Welcome to the world of Squale Watches, the Swiss watchmaker we affectionately call “The King of Watches”. Established in 1958 in the heart of Swiss watchmaking history, Squale has been an expert in precision and style for over 60 years.
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The History of Squale
Squale is a Swiss watchmaking company that has been creating world-renown timepieces since 1958. The name originated from the Founder Charles von Büren’s initials SQ (Squale), which was later modified to SQUALE. The company originally specialized in dive watches, featuring superior quality and unique design.
Squale watches have seen action in the Swiss Navy, as well as featured on the wrists of famous Italian divers. Today the company, still headquartered in Switzerland, creates both timeless classic watches as well as modern designs.
Squale Famous Watches
Squale Watches are famous for the following:
- High Quality Manufacturing
- Unique and Timeless Design
- Excellent Mechanical Movements
- Durability and Water Resistance
- Lightweight and Comfortable Wearability
Models of Squale Watches
Squale offers an array of models which are sure to impress all types of watch connoisseurs.
One classic model is the Squale 1521, which reflects a perfect balance of classic and modern design. The 1521 is the descendant of a classic Squale dive watch from the 1960s, featuring the same iconic design but updated with modern materials and finishes. The 1521 is also extremely lightweight, comfortable and water-resistant.
The Squale 20 Atmos is another classic in the lineup. The 20 Atmos is the modern version of the historic Squale 30 Atmos, which was produced in the 1960s. This watch is designed to be comfortable and built to last.
The Squale 30 Atmos is a special limited edition watch that was designed to commemorate the brand’s 60th anniversary. This timepiece features an innovative and unique case shape, along with a special crystal engraved with the Squale logo.
Squale has remained an expert in the world of watchmaking for over 60 years, and has created timeless and high-quality timepieces that are known all around the world. With its trademark design and classic feel, Squale Watches are sure to remain a favorite for many years to come.
Squale SA () is an watch brand founded in 1959 by Charles von Büren, specializing in professional diving watches. Squale is owned by the Maggi Family, who had previously been distributors of von Büren/Squale watches in Italy.
As early as 1948, Charles von Büren began assembling watches under his name. Years later, in 1959, von Büren registered the Squale trademark in Neuchâtel, Switzerland.
During the 1960s and 1970s, Squale provided cases for Altanus Genève, Arlon, Potens Prima, Prima Flic, Jean Perret Geneva, Ocean Diver / Blandford, Deman Watch, Margi, Berio, Eagle Star Genève, La Spirotechnique, Wertex, Carlson Tavernier Geneva, and Sinn. Cases designed for 500m water resistance with the crown located at the 4 o’clock position were sold to Airin, Dodane, Blancpain, Tag Heuer, Doxa, Zeno, and Auricoste. Squale also supplied the Folgore Parachute Brigade, part of the Italian Air Force, and the Italian Navy’s Diving Corps with timepieces during this period.
In 1974, Squale entered the watch market as an independent entity.
In 1989, following the watch industry’s “quartz crisis,” Squale halted their production of mechanical watches in order to focus on quartz timepieces. This led to the creation of the “Squale Rambo.” Like many watch companies at the time, Squale began to fade from the international watch market.
After the retirement of Charles von Büren, the Maggi families and the former Italian distributors of von Büren watches partnered with one another.
The brand relaunched in 2010 with its headquarters in Milan and watchmaking being done in Chiasso, Switzerland.
In 2020, Squale moved its headquarters entirely to Chiasso, Switzerland.
Squale is an word for shark. The E is silent and it is pronounced “Skwal.” In 1946, Charles von Büren created C.Von Büren SA in Neuchâtel, Switzerland. In 1959, after testing the reliability of the watch cases himself on numerous occasion, he registered the Squale trademark. Squale is now based in Chiasso and is in partnership with the Maggi family from Italy.
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