Switzerland is a hidden gem of a country renowned for its watchmaking prowess, cuckoo clocks and even an iconic chocolate bar – Toblerone. However, it is no surprise that this landlocked beauty is usually forgotten when it comes to the sports and fashion world. However, if you’ve ever heard of K Swiss, the iconic sneaker brand, then you know that Switzerland has a lot to offer in terms of fashion and sports too. Many are curious as to when was K Swiss popular- and today, we’re here to do just that!
K Swiss, founded in 1966 by two brothers, Art and Ernie Brunner, quickly rose to fame and glory due to its popularity in the tennis industry. The brand was the first one to feature full-length herringbone treads on its sneakers for an improved grip on the court, making them the perfect choice for players everywhere. With this revolutionary technology, K Swiss skyrocketed to becoming the leading sneaker brand in the tennis industry.Contents
Staying Relevant With Fashion
K Swiss stayed relevant with the help of fashion. During the 80s, K Swiss shoes were a staple item with hip hop, break-dances, and skaters. The shoes were perfect for the active lifestyles and became a statement piece in the fashion industry. From Eazy-E to Vanilla Ice, this footwear was a trendsetter along with other trends of the time such as hammer pants and neon tracksuits.
The Big Renovation
K Swiss hit a lull in the 1990s due to the influx of Nike Air Jordans. However, the brand pulled itself up by its bootstraps and had a major branding revamp in 2001. Plus, with popular collaborations, such as the UGG and K Swiss collaborations, the sneaker brand started to make its name known in the industry again.
Continuous Relevance
K Swiss is still present today, but it has branched out to lifestyle sneakers and is mostly seen being worn in a more casual way. Its statement style is still iconic and can be seen being worn by celebrities all over the world. Even though K Swiss was used mainly in the tennis and hip hop scenes, it has now been diversified into fashion scenes, making its appeal global.
When it comes to K Swiss, it is obvious that the brand has stayed relevant in the industry for over five decades. With various marketing campaigns and collaborations, as well as a recent revamp of its brand, K Swiss has been able to stay a favorite in the sport and fashion scenes. So if you want to follow the trends of decades passed or make a statement with bold and daring styles, K Swiss is the right choice for you.