Switzerland, with its long history, is a place that often stirs many questions and curiosity. From its uniqueness in culture and language, to its innovations in science and technology – Switzerland has it all. One of the renowned products that have become iconic in the Swiss culture is K Swiss – a sneaker brand that has been popular for many a decade. Let’s take a journey back in time to explore the roots of when were K Swiss popular.
K Swiss has its origins in 1966, born from the minds of stylist and professional tennis historians, Art and Ernie Brunner. Together, they set out to make the greatest tennis sneaker ever and the result was the K Swiss Classic. It was widely regarded as the first leather tennis sneaker in the U.S. and its popularity spread instantly. No matter where you went, love for the K Swiss brand was in the air.Tennis players, such as Andre Agassi, Monica Seles, and Maria Sharapova, were constantly spotted wearing the iconic sneaker both in and out of tournament grounds. What started as an ideally appropriate shoe for the court, soon transitioned into an iconic fashion shoe for over four decades!
The K Swiss sneaker held onto the hearts of tennis aficionados and street style fanatics alike for the crispness of its styling and the versatility of its canvas. No matter what look you were going for, there was sure to be a style of K Swiss that was likely to sway your decision and boost your confidence with each stride.
In the mid 2000’s, the company incorporated cutting-edge technology and launched its Comfort Memory Technology (KCMOT), as a way to boost the comfort of theClassic silhouette; but also released the K Swiss Ultracourt sneaker too - offering a fresh but aesthetically earthy looking style.
As K Swiss continued to produce styles that appealed to a broader market base, their products gained increasing stability and continued to flow in and out of the fashion world. Urban, hip-hop, skate, and street style influences adopted the K Swiss sneaker and made it stay for the long run.
K Swiss was able to stay easily relevant, without compromising any value of quality. Celebrities and public figures made a few cameos here and there, all donning a smile, and a pair of K Swiss.
It’s safe to say that K Swiss were popular since day one, and with the decades that have followed, their perfect combination of style, quality, and comfortability has enabled them to stay on the radar. Nowadays, sneakers can come in any shape, size, or colour, but the K Swiss Classic looks as it did when it first released in 1966; just as timeless and iconic as it ever was. Those looking to bring their look to the next level, have their answer right in front of them. So when were K Swiss popular? It’s always been now!